Stanley Almond Rose Launch

I had the opportunity to work on the launch of Stanley’s Almond Rose tumbler collection on Amazon. My role involved creating the visual assets for the launch including homepage assets, social assets, cross-site assets, outbound email and push notifications. My aim was to highlight the collection’s unique appeal and ensure an engaging experience while maintaining cohesion with Amazon’s look and feel. Almond Rose launched August 2nd 2024 and generated 41 million views, 4.6 million clicks, and is one of the highest-performing brand activations on homepage.