Made for You Athletic T-shirt Launch

First launched in December 2020, Made for You is a custom clothing program by Amazon that allows shoppers to order custom shirts made with their exact measurements. In 2022, I contributed significantly to the program’s launch of its first athletic tee. Building on the success and momentum from the 2020 release, I redesigned the program’s logo which was featured across all marketing materials and printed on shirt tags. Utilizing the updated logo and beautiful new photography, I expanded the Made for You brand across homepage assets, social assets, brand store assets, and cross-site assets. My design work was key to the campaign’s success, helping it rank among the four top performing campaigns of the year on the site.
The Made for You program was reported on by media outlets such as Elle, Vogue, Business Insider, USA Today, Fast Company, Men’s Health, and TechCrunch.