Labor Day sales event

Pulling from my past experience working on events such as 4th of July and Black Friday, I designed a comprehensive suite of Labor Day assets including homepage assets, emails, push notifications, and cross-site assets. My goal was to deliver assets that reflect the event style guide and effectively promote seasonally-relevant product categories through creating product collages. These deliverables are a result of a cross-team collaboration to provide an engaging customer experience while still maintaining cohesion with the Amazon brand style.

Two of three sets of homepage hero graphics

Three of five event emails

Two of eight push notifications

Display ads used to promote the sale off-site