Kate Spade Launch

Kate Spade launched on Amazon in September 2024, marking a significant shift for a brand that had been a major hold-out for the site. My role in this launch was to develop visual assets essential for announcing the launch, such as homepage graphics, social media content, cross-site materials, and push notifications. My goal was to showcase Kate Spade's signature playful style while ensuring the overall aesthetic resonated with Amazon customers, ultimately drawing attention to premium offerings.